Ad Campaign Review Post

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Hello, today I wanted to reverse engineer an ad and point out some design aspects of it. The Ad I chose was from the company Apple for its iPod back in 2003. Here is the link to the original picture: https://www.commarts.com/project/14073/ipod-purple-ad. There were a few people that brought this ad together. The collaborators were Susan Alinsangan, art director, Tom Kraemer, writer, Lee Clow/Eric Grunbaum/Duncan Milner, creative directors, and Matthew Welch, photographer.

Original Ad Analysis:

Purple ipod ad 1

There are many great uses of design in this ad. There is a nice use of contrast in making the white iPod and headphones stand out against a black and mid-tone purple background which is circled in the red draw-over lines. Next, we have good use of repetition as shown by the yellow lines where the details of the man’s hair and chin hair are similar and repeat themselves. Then there’s the use of alignment which the iPod logo and the text at the bottom are aligned with each other. Lastly, the proximity of the iPod with the person holding it shows a relationship that they are one and connected.

Purple ipod ad 2

Text the color that is used in this ad is vibrant compared to the black outline of the person which catches the eye and focuses the viewer on the lightest color in the ad which is the iPad.

Purple ipod ad 3

With the use of color, the typography in the ad draws the eye to it even though it is small. The font of the text in the ad is the same as the logo so it makes a connection between the logo and the text.

New Ad Analysis:

Artboard 1

Web

In the new design that I made based on the original ad, I chose to find a person dancing and bring over all of the aspects that were in the original ad. To bring out the contrast the iPod stayed white and it helped especially against the black silhouette of the girl in the picture. In the yellow drawer over lines, it shows repetition and the blades of hair on the girl. Then I made sure to align the iPad logo with the text at the bottom of that ad to create unification. Then I made sure that the iPad was in close proximity with the girl in the picture to show that they were connected.

Web

I chose to stick with the same bright color as the original ad as it was a good tone against the dark black of the silhouette in the bright white of the iPod.

Web

For the typography part of the design, I chose to replicate the San-Serif font that was used in the original ad. I wanted to make sure that the font for the text at the bottom of the page matched the logo as best I could.

Conclusion:

Overall it this was a fun project to work on because it helps me understand what tied ads together and make them feel and look similar even though they were made by two different people. I think that these two ads would work well together and that they would follow the same campaign in showing the uniqueness of the iPod back when it first came out.

Principles of Photography and Typography

Hello, today’s post is all about Photography and Typography. I will be going over a good example of these design areas and breaking it down through this 2 page magazine spread.

This spread is featured in the magazine Bon Appetit, the photo by Jinglidesign.

Category Identification

The categories of the type that are used are sans-serif and serif.

Typeface Contrast

Elements that make the two typefaces contrasting are the curves of the sans-serif font as well as the hard edges of the serif font.

Photography

The photographer utilized the Rule of Thirds as a principle of design by pushing the main focus of the frame into two-thirds of the picture.

Alternate Photos

I believe these photos will work because they use the rule of thirds in them and they also have the subject of food in them.\

Conclusion

In conclusion, I think that focusing on these principles will help increase how well a design looks.

Disney Ad Reverse Engineer Post

Hello, in this post I will be critiquing an ad in its design. I chose an ad for Disney California Adventure Park reopening. This ad is from Cargo Collective and created by Kristina Bingham. Here is the link: https://cargocollective.com/kristinabingham/Disney

Contrast

The use of contrast in this ad helps in letting the viewer feel immersed in a make-believe world like the one in the movie Cars come to life with the use of real pictures of kids being portrayed by the image of Lightning McQueen.

Repetition

The use of sparkles and glitter create a sense of wonder that helps tie the viewer into the magical or whimsical feeling of the ad.

Alignment

The ad shows an example of the use of alignment in some of the text. Although there is some text that doesn’t align perfectly, they still center it appropriate to the rest of the text.

Proximity

With the key focus being on Lightning McQueen, this ad uses his proximity to the car to draw the viewer down to the text and to the children surrounding.

Color

They do well to use the primary colors to give the ad more fun and cheerful vibes to it. The blue in the sky, the yellow of the land and the red in the car all complement each other and add to the fun of the ad.

Conclusion

This ad is designed beautifully to portray a message of happiness and excitement for what it is advertising for. I liked how they used each principle of design and that it overall helped in the positive outcome it had.