Hello, in this post I will be critiquing an ad in its design. I chose an ad for Disney California Adventure Park reopening. This ad is from Cargo Collective and created by Kristina Bingham. Here is the link: https://cargocollective.com/kristinabingham/Disney

Contrast

The use of contrast in this ad helps in letting the viewer feel immersed in a make-believe world like the one in the movie Cars come to life with the use of real pictures of kids being portrayed by the image of Lightning McQueen.

Repetition

The use of sparkles and glitter create a sense of wonder that helps tie the viewer into the magical or whimsical feeling of the ad.

Alignment

The ad shows an example of the use of alignment in some of the text. Although there is some text that doesn’t align perfectly, they still center it appropriate to the rest of the text.

Proximity

With the key focus being on Lightning McQueen, this ad uses his proximity to the car to draw the viewer down to the text and to the children surrounding.

Color

They do well to use the primary colors to give the ad more fun and cheerful vibes to it. The blue in the sky, the yellow of the land and the red in the car all complement each other and add to the fun of the ad.

Conclusion

This ad is designed beautifully to portray a message of happiness and excitement for what it is advertising for. I liked how they used each principle of design and that it overall helped in the positive outcome it had.